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Document Details : Title: Communitarian Ethic of Communication in a Postmodern Age Author(s): WHITE, Robert A. Journal: Ethical Perspectives Volume: 3 Issue: 4 Date: December 1996 Pages: 207-218 DOI: 10.2143/EP.3.4.563029 Abstract : Over the last thirty years we have witnessed profound changes in the way people communicate and changes in what people consider 'good', 'pleasurable' communication Until the 1960s, few questioned that the ideal form of mass communication was instructional, summed up in the benign formula, 'inform, educate and entertain', with the emphasis on 'educate'. Communication researchers were trying to find better ways to incorporate people into nations and mobilise people into organisations of factory, government bureaucracies and businesses. The linear model of communication transporting information from source to receiver to obtain transforming effects was more or less taken for granted as 'the' model of communication. |
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