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Document Details : Title: Introduction Author(s): PATTYN, Bart Journal: Ethical Perspectives Volume: 7 Issue: 2-3 Date: September 2000 Pages: 101-106 DOI: 10.2143/EP.7.2.503795 Abstract : Politicians attach great importance to the way in which they are portrayed in the media. Word choice and timing are carefully weighed. Corporations, social institutions and public services often appeal to communications experts. Under the motto `better communication', advertising agencies promote not only consumer goods but also ideas, lifestyles, beliefs and even blunders. |
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