| 7 - 23 - | Commercial Names as Indicators of Innovation and Change New Reflections and Challenges BERGIEN, Angelika, KREMER, Ludger, ZILG, Antje | abstract details  download pdf |
Product and Brand Names |
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| 25 - 56 - | Die historischen Voraussetzungen für den Eigennamenstatus von Produktnamen LÖTSCHER, Andreas | abstract details download pdf |
| 57 - 72 - | Distinctive Names Constraints on Brand Name Creation SCHACK, Jørgen | abstract details download pdf |
| 73 - 90 - | Plagiarizing Brand Names Onomastics in the Courtroom LEBLANC, Benoît | abstract details download pdf |
| 91 - 113 - | Kentucky Fried Chicken versus Poulet Frit Kentucky Product Naming Strategies of Fast Food Restaurants in Anglophone and Francophone Canada LICK, Erhard, WOCHELE, Holger | abstract details download pdf |
| 115 - 147 - | Ungarische Markennamen VINCZE, László | abstract details download pdf |
| 149 - 175 - | Alles PICCO BELLI oder was? Form und Funktion pseudo-italienischer Produktnamen im deutschen Lebensmittelmarkt RIEGER, Marie A. | abstract details download pdf |
| 177 - 194 - | Territoires symboliques et noms de marque De la langue latine à la société de consommation MARTIN, Marcienne | abstract details download pdf |
| 195 - 220 - | Marken- und Produktnamen der Glamour-Industrie im sozio-ökonomischen Diskurs MONTES FERNÁNDEZ, Antonia | abstract details download pdf |
| 221 - 250 - | Food and Learning A Twentieth Century Overview of Educational Topics in German Brand Names for Food RONNEBERGER-SIBOLD, Elke | abstract details download pdf |
| 251 - 275 - | Trademarks as Indicators of the Zeitgeist TEUTSCH, Andreas | abstract details download pdf |
| 277 - 298 - | PRONTI PER VOI Was Markennamen über Trends im Lebensmittelmarkt verraten ZILG, Antje | abstract details download pdf |
| 299 - 310 - | It Takes a Village Global Brand Name Development for Kijiji SUTTON, Laurel | abstract details download pdf |
Corporate Names |
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| 311 - 329 - | Agnelli vs. Elkann Namenwechsel bei Fiat: Überlegungen zur diskursiven Repräsentation und zu sozioökonomischen Implikationen KUHN, Julia | abstract details download pdf |
| 331 - 350 - | Mergers & Acquisitions und Unternehmensnamen FISCHER, Fiorenza | abstract details download pdf |
| 351 - 380 - | Multimodality of Company Names SJÖBLOM, Paula | abstract details download pdf |
| 381 - 396 - | Naming as a Manifestation of Black Economic Empowerment (BEE) in Post-1994 South Africa NEETHLING, Bertie | abstract details download pdf |
| 397 - 410 - | Russian Advertising Names as a Matter of Linguistic Fashion KRYUKOVA, Irina | abstract details download pdf |
Names in Transport |
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| 411 - 441 - | Namen europäischer Fernzüge Ein Überblick (1950-1990) WEYERS, Christian | abstract details download pdf |
Business Toponyms |
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| 443 - 464 - | Geography and Touristic Marketing A Study of the Names of New Settlements (Housing Developments) on the Mediterranean Coast North of Barcelona (Maresme District, Catalonia, Spain) TORT-DONADA, Joan | abstract details download pdf |
