PEETERS ONLINE JOURNALS
Peeters Online Bibliographies
Peeters Publishers
Onoma

Commercial Names

Volume 43
2008



7 - 23 - 
Commercial Names as Indicators of Innovation and Change
New Reflections and Challenges
BERGIEN, Angelika, KREMER, Ludger, ZILG, Antje

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Product and Brand Names
25 - 56 - 
Die historischen Voraussetzungen für den Eigennamenstatus von Produktnamen
LÖTSCHER, Andreas

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57 - 72 - 
Distinctive Names
Constraints on Brand Name Creation
SCHACK, Jørgen

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73 - 90 - 
Plagiarizing Brand Names
Onomastics in the Courtroom
LEBLANC, Benoît

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91 - 113 - 
Kentucky Fried Chicken versus Poulet Frit Kentucky
Product Naming Strategies of Fast Food Restaurants in Anglophone and Francophone Canada
LICK, Erhard, WOCHELE, Holger

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115 - 147 - 
Ungarische Markennamen
VINCZE, László

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149 - 175 - 
Alles PICCO BELLI oder was?
Form und Funktion pseudo-italienischer Produktnamen im deutschen Lebensmittelmarkt
RIEGER, Marie A.

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177 - 194 - 
Territoires symboliques et noms de marque
De la langue latine à la société de consommation
MARTIN, Marcienne

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195 - 220 - 
Marken- und Produktnamen der Glamour-Industrie im sozio-ökonomischen Diskurs
MONTES FERNÁNDEZ, Antonia

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221 - 250 - 
Food and Learning
A Twentieth Century Overview of Educational Topics in German Brand Names for Food
RONNEBERGER-SIBOLD, Elke

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251 - 275 - 
Trademarks as Indicators of the Zeitgeist
TEUTSCH, Andreas

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277 - 298 - 
PRONTI PER VOI
Was Markennamen über Trends im Lebensmittelmarkt verraten
ZILG, Antje

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299 - 310 - 
It Takes a Village
Global Brand Name Development for Kijiji
SUTTON, Laurel

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Corporate Names
311 - 329 - 
Agnelli vs. Elkann
Namenwechsel bei Fiat: Überlegungen zur diskursiven Repräsentation und zu sozioökonomischen Implikationen
KUHN, Julia

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331 - 350 - 
Mergers & Acquisitions und Unternehmensnamen
FISCHER, Fiorenza

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351 - 380 - 
Multimodality of Company Names
SJÖBLOM, Paula

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381 - 396 - 
Naming as a Manifestation of Black Economic Empowerment (BEE) in Post-1994 South Africa
NEETHLING, Bertie

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397 - 410 - 
Russian Advertising Names as a Matter of Linguistic Fashion
KRYUKOVA, Irina

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Names in Transport
411 - 441 - 
Namen europäischer Fernzüge
Ein Überblick (1950-1990)
WEYERS, Christian

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Business Toponyms
443 - 464 - 
Geography and Touristic Marketing
A Study of the Names of New Settlements (Housing Developments) on the Mediterranean Coast North of Barcelona (Maresme District, Catalonia, Spain)
TORT-DONADA, Joan

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